01 / Research
Understand the context. Read the culture, the people, and the visual language around a brand.
Khalinur
Marupova
Culture shapes how we see.
Design gives it form.
I’m Khalinur Marupova, a brand identity designer and art director based in Los Angeles, originally from Kazakhstan.
Over more than a decade of design and art direction, I’ve developed a practice that moves between cultural research, symbolism, and contemporary visual expression.
Moving between places makes me attentive to what a symbol carries—and how its meaning changes. That perspective shapes every identity I build.
YEZA is where research and intuition meet. From the first concept to a complete visual system, the aim is a clear idea with a distinct presence.
Start a conversationLook closely.
Think clearly.
Make with intent.
02 / Concept
Find a central idea with enough meaning and clarity to guide the work.
03 / System
Build the relationships between symbol, type, color, image, and composition.
04 / Expression
Carry the idea through packaging, editorial, campaigns, and digital touchpoints.
From a symbol
to a whole world.
Thoughtful identities, and everything that brings them to life.
- Brand identity
- Creative direction
- Art direction
- Visual systems
- Campaign concepts
- Packaging
- Editorial
- Digital
Logos, typography, color, and imagery that give a brand its own character.
Explore brand identity