YEZA · Independent creative practice

Culture, in a different light.

Brand identity & art direction by Khalinur Marupova.Los Angeles / Kazakhstan

More ways of seeing.

A selection of symbols, objects, and visual worlds.

View all 8 projects
02 / The practice

From a symbol
to a whole world.

Thoughtful identities, and everything that brings them to life.

VALROY identity, an arched label and green tissue
VALROY / Identity & packaging

Logos, typography, color, and imagery that give a brand its own character.

Explore brand identity
Black-and-white portrait of Khalinur Marupova against a dark background
Khalinur Marupova / Founder, YEZA
The person behind the practice

A point of view,
between worlds.

Moving between cultures has shaped how I read symbols, question assumptions, and build identities. Heritage is a starting point for new ways of seeing.

Meet Khalinur