AMI
A welcome between friends.
- Field
- Hospitality
- Scope
- Brand identity & packaging
- Year
- 2025
The project
A restaurant inspired by the lifelong friendship of two childhood friends, where every guest is welcomed as a friend.
Services
- Brand strategy
- Visual identity
- Logo design
- Packaging design
The idea
The identity starts with a cookie: a simple symbol of generosity, warmth, and friendship. It draws on the idea that a true friend would share even their last cookie. Green-and-cream stripes, a repeating motif, and a red wordmark label carry that spirit across the brand.
The cookie becomes a repeatable motif, held within a striped frame.
Stripes carry the identity into the dining experience.
A quieter, tonal expression of the same visual language.
Packaging balances the fine pattern with a small red label.
From the portfolio of
Khalinur Marupova
