ASTRA
An identity with a sense of occasion.
- Field
- Hospitality
- Scope
- Visual identity & art direction
The project
A dining identity named after the Latin word for stars, expressing elegance, uniqueness, and aspiration.
Services
- Visual identity
- Logo design
- Art direction
The idea
Refined typography, delicate gold tones, and timeless forms establish ASTRA’s visual direction. A repeating black-and-cream pattern brings movement to the identity, while red accents give the packaging a distinct focal point.
The geometric pattern establishes a recognizable visual rhythm.
A restrained application of the wordmark.
The pattern adapts to smaller everyday objects.
Pattern, typography, and color brought together.
From the portfolio of
Khalinur Marupova
