EGO
Individuality, rooted in freedom.
- Field
- Beauty
- Scope
- Brand identity & illustration
The project
A beauty hub inspired by the freedom, natural beauty, and timeless spirit of women.
Services
- Brand identity
- Logo design
- Illustration
- Art direction
The idea
The concept draws on the strength and elegance of nomadic women, celebrating individuality, self-expression, and harmony with nature. Expressive typography and symbolic illustration meet a red, black, and ivory palette, connecting confidence and femininity with cultural heritage.
Portrait imagery connects the visual identity to its central inspiration.
The illustration system moves between imagery, pattern, and packaging.
The identity translated into a digital composition.
A compact expression of the illustration and color system.
From the portfolio of
Khalinur Marupova
