AGORA
A contemporary keepsake.
- Field
- Identity study
- Featured scope
- Identity & packaging
01 — Context
An identity expressed through a stamp-like label, fine serif typography and illustrated packaging.
02 — The design question
How can classical references sit comfortably within a contemporary visual identity?
A contemporary keepsake.
A scalloped border frames a spare composition. The name, decorative forms and profile cameo occupy their own space against a vivid red ground.
Typography
Fine serif lettering lends the name a measured, editorial tone.
Symbol & frame
A classical profile and a stamp-like edge make the label feel like a collected object.
Application
Illustrated packaging introduces a denser expression of the same visual world.
Identity,
in the world.
The identity moves from a quiet cream label to an illustrated package on red. A shared sense of ornament connects the two.
From the portfolio of
Khalinur Marupova / YEZA
