BOOBLIK
An everyday bright spot.
- Field
- Packaging study
- Featured scope
- Identity & packaging
01 — Context
A brand expression centered on a yellow carry box, a small wordmark and oversized serif typography.
02 — The design question
How can an everyday package become an immediately recognizable brand object?
An everyday bright spot.
One assertive color carries the composition. The contrast between a small logo and the oversized “Happens” gives the box its voice.
Color
Saturated yellow makes the object and its surrounding image read as one.
Typography
A compact wordmark shares space with a much larger serif statement.
Composition
Scale does the work. The box stays simple while the lettering gives it personality.
Identity,
in the world.
A handled carry box turns typography into something people can hold. The image keeps the setting spare and lets color lead.
From the portfolio of
Khalinur Marupova / YEZA
